Associations and professional societies are not-for-profit businesses formed to assist their member/customers survival in the industry/marketplace. Through the process of strategic planning, TMA assists associations in making their dreams (vision) become reality (action plans).
By engaging in the process of strategic planning, an organization's leadership takes the necessary time to visualize future opportunities, and then to convert those visions into clear, accountable action steps, to be managed by the standing committees and staff. For many volunteer leaders, the process of strategic planning can be the most enjoyable of activities. By drawing on the knowledge, insight and experience of the association's leadership, the organization can create goals and objectives which may result in exciting new programs, services and benefits for the association and its membership.
TMA's experienced associates will help guide your leadership through the strategic planning process, and will assist in managing the resultant decisions. Typically, the process involves any or all of the following components:
Setting a vision for the future;
Identifying the organization's mission;
Understanding the organizational life cycle;
Defining association functions and goals;
Analysis of current realities affecting the industry;
Analysis of future trends and impacts;
Redefining the role of board and staff members;
Review of members' needs and interests;
Development of strategies and tactics; and,
Development and management of action steps.
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